LibSuite partners with hospitality, wellness and lifestyle brands, from boutique hotels and retreats to independent studios and restaurants, to build marketing that’s as considered as the experience they offer. I bring senior strategic leadership and hands-on execution together, so your brand, website and content all work toward the same goals.
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01
fractional CMO
Senior marketing leadership without the cost of a full-time executive. I start by understanding your business, your guests and your goals, then build a strategy grounded in market research, competitive analysis and a clear map of the customer journey. From there, I set priorities and budgets, lead your team, creators and freelancers, and put reporting in place that shows what’s actually driving bookings and revenue. Whether you need ongoing leadership or a focused strategic reset, you get a partner who thinks about the whole business, not just the next campaign.
02
brand & identity
Your brand is the foundation everything else is built on. I work with you to define your positioning, audience, values and voice, then translate them into a visual identity and brand story that sets you apart in a crowded market. Whether you’re launching something new or refining an established brand, the result is a cohesive identity and clear guidelines that hold across every touchpoint, from your website and booking experience to social, email and on-site.
03
For most guests, the first impression of your brand is digital, and your website should be your strongest sales channel. I design and rebuild websites and booking experiences around how your audience actually browses, books and buys. That includes UX research, wireframing and prototyping, full visual design, conversion rate optimization and SEO, all managed through to launch. Every build is rigorously tested across devices before it goes live, so it’s both beautiful and built to convert.
04
content & social
Content is where your brand comes to life day to day. I lead creative direction and produce photography and content that tell your story authentically, then manage social media and email strategy so your audience stays engaged long after their first visit. From campaign concepts and copywriting to guiding your creators and building email journeys, every piece is designed to strengthen your brand and support your wider goals.